Many businesses know the benefits of using graphics to convey key messages through digital content marketing. A great infographic is used to improve brand awareness and credibility.
Everyone is creating an infographic about digital marketing. So, how do you stand out from the crowd? Your infographic can be better than your competitors by following the tips for creating effective and visually appealing infographics discussed below.
What is a good Infographic?
A good and successful infographic can effectively convey information in a simple and understandable way, no matter how complex it may be. Great infographics are very useful to your target audience, which helps them to put the information offered in the right context and in the best possible visual form.
Creating charts with poor and messy layout is a big no-no. Your visual content should be appropriate to be able to communicate compelling and coherent information. It should contain graphs, charts, images, icons, etc.
8 Tips for Creating Compelling Infographics
Charting is easier by following the tips below. These are tips for creating effective and visually appealing infographics.
1. Avoid mistakes
If you are creating a chart for the first time, you should know the dos and don’ts of a great chart. However, if you’ve been charting for some time, you should be aware of the potential mistakes you can make.
The first mistake to avoid is not doing enough research and using misleading or unreliable sources of information. The next mistake to avoid is overwhelming your charts with distracting visuals.
Finally, it is a big mistake to keep creating infographics with mistakes and not try to fix them. Mistakes are inevitable, but correcting yourself and improving your work can lead to success.
2. Focus on your target audience
An infographic aims to educate the audience by turning complex information into easy-to-understand information. You need to know why and for whom you are making the infographic.
The design, layout, graphics and use of appropriate language should be based on your intended audience. For example, if you are working on an infographic created primarily for young children, you should incorporate lots of images and minimal text.
If you need to create a text-heavy chart, write a blog post containing the chart so you can edit the content on your blog. The purpose of the infographic is to provide a summary of the content that the audience can easily recall.
3. Use the storytelling method
You can guide your audience in understanding your infographic through data storytelling. Your audience can easily absorb and remember important information when information is provided through the telling of a story.
A good story is combined with great images. These images enhance the delivery of the story and help bridge the message you want to convey to your audience.
4. Select the appropriate template and layout
Templates make it easy to create charts. These are pre-built and contain default layout, font and color settings. Different templates have different structures and layouts. Therefore, you have many options for placing or organizing your content.
You can create charts using professional templates from simple slides. You don’t need to be a graphic designer to create an infographic that can attract customers. Infographic templates from Simple Slides are customizable and you can revise them to suit your personal needs.
5. Do your research and use reliable sources
Many marketers prefer using charts because of their visual appeal to attract readers. However, planning alone is not enough. Your infographic should be highly informative. It should contain information that is relevant, up-to-date and reliable.
You can find reliable sources of information when you do research. Research helps you better understand the topic and shows how your infographic content will progress. Always credit your source by providing references at the bottom of your chart.
6. Use White Space
A compelling infographic balances the use of white space and visual elements. Give your infographic enough room to “breathe” by leaving plenty of negative or white space. Your eyes can easily navigate (read) the entire infographic if it uses white space.
An infographic without white space or lots of people is overwhelming and hard to read. Your audience may show little interest in reading and would skip it.
7. Select appropriate and relevant visuals for data visualization
You can easily choose the right visuals for your infographic when you understand your content. You can embed different types of charts, such as pie charts, bar charts, bubble charts, and Venn diagrams.
Bar charts are used when comparing sets of data. In contrast, pie charts represent parts of a whole. Bubble charts, on the other hand, are similar to scatterplots that show the relationship between numerical variables. A Venn diagram also shows the relationship between things or groups of things and explains themes.
In addition to graphs and charts, photos are great visuals for your graphic. Photos, especially those with human faces, are a great way to evoke emotion from your audience. Photos are great visuals when they refer to specific people or show changes over time.
Choosing and using the right type of visual form for your infographic is not enough. These graphics should be placed in your infographic in the right place and manner.
8. Design style should remain consistent
An infographic with a solid design helps to gain the trust of your audience. Audiences can lose interest when they see incorrect data, disorganized content and a boring infographic. Be consistent with your overall design, content tone, font and colors.
You don’t need to be a graphic designer to be able to create stunning infographics. There are many design templates that you can use to create charts effortlessly.
The ultimate goal of an infographic is to be able to get the audience to act. It should encourage or inspire the audience to move and do something simply because they understand the message.
You can achieve this goal by following the tips for creating effective and visually appealing infographics listed above.