This small business has broken TikTok with its hilarious marketing

Social media can be hard to get into these days, especially for small businesses. There is so much competition for viewers’ ever-shrinking attention spans that it can be difficult to get any organic reach at all, let alone make a memorable impact.

But Clancy’s Auto Body, an auto body shop in Fort Lauderdale, found a formula that earned it more views and likes on TikTok last week than some of the world’s biggest brands. The key to his success? Lots of humor… and Maxwell the cat. Suffice it to say, it’s not an approach you often find in the best branding books or the best graphic design books.

@clancysautobody (opens in new tab)
♬ original sound – intense (opens in new tab)

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