This act of design kindness is the healthiest thing about TikTok

Small businesses (and sometimes even quite large ones) often resort to their own amateur design skills to promote their products and services. These days, we constantly see the results online on social media, but the classic medium is still the flyer or street poster.

Such amateur design works can sometimes be aesthetically painful and fail to convey their intended message. But one designer is doing perhaps the greatest acts of graphic kindness we’ve seen. He’s been anonymously redesigning ads all over New York to make them better — and his heroic effort has become a viral hit on TikTok (see our pick for the best graphic design software if you’re looking to upgrade your own tools).

@cool_lookin_bug (opens in new tab)
♬ original sound – MAX KOLO (opens in new tab)

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