It may not be a matter of choice

As AI-powered content hits the headlines, one of the most popular questions out there is, “When will we all be replaced by machines?”

In fact, no matter how skeptical you may be, we are still witnessing the beginning of this future, and AI is already terrifying at completing some of the most human tasks, even creative ones like writing.

How can content marketers adapt to this rapidly growing trend?

AI can write “better than average” content.

AI-generated content is still in its infancy. In fact, most of us didn’t start seriously discussing it until late 2022, as the first iteration of ChatGPT went public. Just three months later, ChatGPT is producing content of undisputed quality. He writes better essays than college students, which means he can quickly produce better than average web content for free.

But content quality isn’t about reading levels or correct grammar structures. It is much more than that.

While ChatGPT can (and will) get better and smarter, it will never produce human content for one reason only: It has no personality, in the sense that it cannot be based on personal experience, personal experience, and personal opinion .

AI is only as good as the data it was trained on. It can only redefine already existing knowledge, albeit intelligently. It cannot add anything fundamentally new to the internet.

Human writers can.

Critical and creative reading and writing remains key to producing impressive content, knowledge and establishing your authority.

If there’s one important lesson Covid has taught us, it’s that human beings prefer human beings. Regardless of all the technology that came to help in the months of lockdown, people were willing to risk seeing and talking to people.

And we will also value human writing above all else, for the same reason.

ChatGPT can write. It cannot teach us to think.

That doesn’t mean you should ignore ChatGPT if you’re a writer, blogger, or journalist… which brings us to our next point:

Artificial intelligence can make your writing more productive

This has become a cliche saying by now, but here it is again: AI is not going to replace you, but someone using AI will.

AI can make you a much more productive writer:

  • Search keywords
  • Create content outlines and summaries
  • Structure your content with HTML subtitles
  • Ask for reliable sources
  • Identify what is missing from your catalogs or step-by-step instructions
  • Create scripts for videos and podcasts
  • Create video descriptions
  • Create content summaries and recommendations
  • Get help writing an effective introduction or conclusion…

The opportunities are almost limitless. Here’s ChatGPT that splits an existing article into sections using HTML subheadings and even provides an HTML output:

AI-powered subtitles

Remember that ChatGPT is only as good as your prompt, so don’t take your request lightly. For example, you can ask him to write an introduction to an article on a topic, or you can ask him to write an effective and engaging introduction to your article:


Another AI-powered content marketing platform, Narrato, allows you to create content summaries based on a single keyword. Just put in your main keyword and (optionally) choose your area to focus on:


You can edit any of the suggested sections, keywords and references and deliver it to your team instantly!

And let’s not forget about those genius AI integrations that open up even more opportunities for writers. One of the most exciting is the Text Optimizer that married artificial intelligence with its semantic analysis. As a result, you get well-optimized copy that you can use as a summary for your content, which is semantically optimized to your core topic:

AI + semantic optimization

AI can really be amazingly creative

Historically, creativity has been considered an exclusively human trait.

Our ability to create beautiful things, and more importantly to imagine them, is what makes us human.

Well, I hate to break it to you, but AI has this feature too. It can be amazingly creative. There are many examples and stories about this, and some of them are really hard to believe.

One of my favorite examples is that woman who asked ChatGPT to write a letter to her child explaining that Santa wasn’t real. The result is incredibly moving to the point where you can’t believe a machine could find it:

Creative writing

So ChatGPT is smart and creative. It’s not (and never will be) human, but it can change the way you do things, for the better.


The world is divided into two parts these days: Those who are skeptical of ChatGPT and those who spend days and weeks playing with it. Regardless of which side you’re on, you need to be wary of AI and how it’s being developed. We must not ignore this trend that will be our future.

Creating compelling content that will boost brand awareness is much more than writing good copy. AI is not going to replace a talented writer, but it can certainly make them more efficient and focus more on creativity.

And it’s not just writing, of course. Our AI touches every part of our industry. You can use it for customer support (IVR), search (chat search), marketing personalization, business naming (Namify), accessibility and usability optimization, etc. Keeping up with emerging technology is key to creating an effective digital marketing strategy.

Image: Depositphotos

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