How to promote Twitter from scratch in 2023

Twitter is a popular social network used by stars, showmen and even heads of state. It is a high profile platform where you can tap into your creative potential and earn in microblogging format. You need to understand all the features of Twitter to be able to sell twitter accounts.

Profile design

Profile display is one of the main tools to promote the account. Users pay attention to visuals, so it is important to write a quality description and fill in all fields. It is recommended to use hashtags, leave important links (to the site, social networks, blog on another site). You should briefly describe what the microblogger does and why it’s worth signing up for.

More attention should be given to the header, avatar, profile description block, background and anchored tweet. When users click on the account, they will first see the items listed above. You need to check if the information is displayed correctly on different screens and smartphones. Ready-made covers are available free of charge. If the image does not fit or looks bad, you can find alternatives or order from a designer. Quality Content Quality content is at the heart of any successful blog. In a pinned tweet, you should leave important information that will encourage readers to take a targeted action: comment, subscribe, buy, or otherwise react. When adding content, it’s important to remember to limit the number of characters and use shortened links. If you are a beginner writer and find it difficult to design your posts nicely, you can use Bitly. The site tracks detailed statistics for each link and has other benefits that will be useful to the blog writer.

More attention should be given to header, avatar, profile description block, background and pinned tweet. When users switch to an account, they’ll see the above first. You need to check if the information is displayed correctly on different screens and smartphones. Ready-made covers are available free of charge. If the image does not fit or looks bad, you can find alternatives or order from a designer.

Quality content

Quality content is at the heart of any successful blog. In a pinned tweet, you should leave important information that will encourage readers to take a targeted action: comment, subscribe, buy, or otherwise react. When adding content, it’s important to remember to limit the number of characters and use shortened links. If you are a beginner writer and find it difficult to design your posts nicely, you can use Bitly. The site tracks detailed statistics for each link and has other benefits that will be useful to the blog writer.

Sometimes you can do without hashtags. Publications should be accompanied by high-quality photographs, graphs and illustrations. Twitter’s help center has detailed information on what images should be.

Quality content on Twitter

The post is bright, interesting and concise. Complex sentences, inappropriate metaphors and ambiguity should be avoided. What points are worth paying attention to:

  • Informativeness. The text must be useful – you must present readers with exclusive content. Example: the author attended a cool master class attended by experts in his field. You can post helpful quotes, interesting talking points or provocative statements. Such content encourages readers to leave different reactions: continuation of the discussion, retweets.
  • Relevance. It’s important to follow trends and understand what’s out there right now. It is necessary to participate in different sectors of the society and read the latest news.
  • Writing knowledge. Readers may not notice mistakes on large social networks, but small flaws are clearly visible in tweets. You must carefully review each post before posting. Users will not want to read illiterate content with spelling and punctuation errors.

Promotion through another website or blog

A separate website or blog allows you to drive quality, targeted traffic to Twitter. If the articles are interesting and informative, the flow of visitors will be high. This approach allows the microblog author to save money on advertising. Five useful recommendations for promoting a Twitter account through articles:

  • Embedding tweets in articles on other sites. Especially important for posts with few or no images.
  • Embedding tweets in posts attracts topical traffic from other sites. One or two embeds per hardware will be enough.
  • Ability to tweet an offer in an article with one click. When designing the material, you need to highlight interesting points in the quote and add a button or link with the text “tweet a quote” to them. This feature encourages users to share live messages on their own microblogs.
  • Conducting sweepstakes and promotions. The author of the blog organizes a contest on the site, describes in detail the conditions for participation, offers to subscribe or retweet one of the posts.
  • Add OpenGraph markup to website code. The OpenGraph protocol turns any web page into a complete social network object. This markup is responsible for how the material will look on the social network after the link to the article is added there.
  • Placing a social media widget on the homepage and internal pages. When entering the resource, the user will understand that the site owner has his own microblog. Some readers will subscribe. We recommend placing the widget in the most visible part of the resource – in the header or at the top of the sidebar. On internal pages, it is best to leave the buttons at the end of the article or on the side.

Promotion on other social networks

Through profiles on popular social networks it is necessary to leave a link to the profile on Twitter. The result will be small, the author of the blog will have a minimal increase in the audience. But this is a free profile promotion method. And as paid methods, you can use advertising targeting, posts in a user’s news feed or on-demand content to secondary audiences close to the blog author.

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