How Hello Tomorrow’s awesome retro-futuristic logos were created

Hello tomorrow! it might not be the biggest hit on AppleTV, but look on the bright side, it has some of the most exquisite logo designs to hit the small screen in a long time. The designer behind the logos, posters and signs for the fantastic 1950s sci-fi show is Matt Stevens, and he tells me exactly how it all came together.

As a graphic designer from an agency, one used to need a lot of process, time and attention to create designs that are “just right” working on a TV show “is pretty much our pants,” says Stevens. “The goal was to generate a lot of ideas quickly. And not be precious about it early on. And I think for me as a logo designer, I had to let a lot of you know that love this process and just go with the flow.”

The Apple TV Plus show is set in an alternate 1950s America where technology has evolved to include robotic servants and artificial intelligence drivers, but is still associated with the clean lines and stark simplicity of mid-century design . In Hello Tomorrow! People can live on the moon, but they look good to get there.

The logo design for Hello Tomorrow! it needed to feel mid-century but also fresh and new (Image: Apple / Mortal Media)

“We were really trying to go with something that felt mid-century, but it wasn’t too on the nose,” Stevens explains. He tells me the logo design for Hello Tomorrow! they needed to walk a fine line between being directly mid-century inspired to match the show’s overall aesthetic, but not having to “feel like they can land specifically on that era.”

It’s a balancing act that many fantastic designs must meet. the juggling act of taking direct inspiration from a time period or design style but also offering something a little new and unique. Hello tomorrow! it’s not specifically a period piece but a fantasy of heightened consumerism where the old world collides with the new.

Hello Tomorrow Logo Design.  sign logos for a 50's diner

Vistaville is the main setting for the show and the city signage needed to combine 50’s authenticity with a modern twist (Image: Apple / Mortal Media)

“With the Brightside logo,” says Stevens, “it needed to feel a bit anachronistic, have some modern trends, but also be able to feel like it’s going to live in a mid-century world.”

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