Apple is changing the way it manages its international business to focus more on India, it says Bloomberg.


India is set to be its own sales territory within Apple, which will give the country “increased visibility” within the company. India has become more important to Apple in recent years due to the growing demand for Apple products. Although most people in India use Android devices, it is the second largest smartphone market in the world and Apple has the potential to make inroads with more affordable product options.

Apple plans to make India its own sales territory following the retirement of Hughes Asseman, the vice president in charge of India, the Middle East, the Mediterranean, Eastern Europe and Africa. Ashish Chowdhary will become head of India and report directly to Apple’s head of product sales. Although India will become more of a focus for Apple, local sales reports will continue to group India with Europe, the Middle East and Africa.

Apple has started producing some iPhone models in India, including the iPhone 14, as it looks to diversify beyond China. Apple supplier Foxconn has invested $500 million in the country to boost production capabilities.

There are no physical Apple retail locations in India right now, but Apple has been working to open stores in Mumbai and New Delhi for years. Apple began hiring for the stores in January, suggesting they could open in the near future.

Customers in India can buy Apple devices online as Apple has been operating an online store in India since 2020.

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