5 nostalgic font trends for 2023

There is a prevailing sense that font trends are looking back in time to 2023. With a firm eye on the past, nostalgia dominates all of the top typographic trends identified by our creative community. But how this manifests varies greatly in different tendencies—from channeling reassurance and comfort, to pushing boundaries in response to more general social anxiety.

It is not only sentimentality that fuels this nostalgia. After the pandemic, people are spending more time online than ever before. The attention economy is booming, and as a result, the competition to gather – and keep – consumer focus is fierce. Our social media feeds are filled with videos designed for endless streams, and the idea of ​​channeling past eras through font design creates a visual cue for people to seek shelter and pause in the noise.

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